If you are a website owner or a publisher looking for a way to increase your ad revenue, you might have heard of Ezoic. Ezoic is a popular ad management platform that claims to use artificial intelligence (AI) to optimize your ads and boost your earnings. But is Ezoic really worth it? How does it work? How much can you earn with it? And what are the pros and cons of using it?
In this Ezoic review, we will answer all these questions and more. We will cover everything you need to know about Ezoic, from its features and benefits, to its requirements and setup, to its earnings potential and comparison with other platforms. By the end of this article, you will have a clear idea of whether Ezoic is the right choice for you or not.
What is Ezoic and how does it work?
Ezoic is an ad management company, approved ad partner of Google, with a suite of tools to help you make money with ads on your website. Here’s how:
- Header bidding: Ezoic makes hundreds of ad networks and ad exchanges compete for your ad space. With the increasing competition, you earn more money for your ad space.
- Ad sticky and refresh: Ezoic refreshes ads and allows you to stick ads to remain visible as the user scrolls. This will increase ad impressions which will increase your ad earnings.
- SEO optimized video player: You can upload videos on Ezoic and embed than on your website. It is a good alternative to hosting videos on YouTube. You earn more money with ads in these videos. And there are no related videos to take visitors out. It’s also an opportunity to get on video search results for an increase in traffic.
- AI optimized ad placement: Ezoic uses Artificial Intelligence to show the ad sizes, number of ads, and ad position that will increase ad revenue based on a lot of data.
Ezoic also offers other features that can help you improve your website performance, user experience, and SEO. These include:
- Ezoic LEAP: This is a free tool that helps you speed up your website by optimizing images, fonts, scripts, caching, and more. It also helps you pass Google’s Core Web Vitals, which are important for ranking in 2023.
- Ezoic Premium: This is a paid program that gives you access to exclusive features, such as higher-paying ads, advanced analytics, priority support, and more. It also guarantees you a minimum revenue uplift.
How to join Ezoic and set it up?
If you are interested in joining Ezoic, here are the steps you need to follow:
Requirements and eligibility
To join Ezoic, you need to meet some basic requirements:
- You need to have at least 10,000 monthly sessions on your website.
- You need to have original and quality content on your website.
- You need to comply with Google’s policies and guidelines for publishers.
- You need to have a Google Adsense account (or be able to create one).
If you meet these requirements, you can apply for Ezoic by filling out a simple form on their website. You will need to provide some information about your website, such as its URL, niche, traffic sources, current monetization methods, etc.
Once you submit your application, you will receive an email from Ezoic within 24 hours. If your website is approved, you will be assigned an account manager who will guide you through the next steps.
Integration methods
To use Ezoic, you need to integrate your website with their platform. There are three main methods to do this:
- Nameserver integration: This is the recommended method by Ezoic, as it gives you the most control and flexibility over your ads and website. It involves changing your nameservers to point to Ezoic’s servers, which will then serve your website and ads. This method requires some technical knowledge, but it is not very difficult. You can find detailed instructions on how to do it on Ezoic’s website.
- Cloudflare integration: This is an alternative method for websites that use Cloudflare as their CDN (content delivery network). It involves connecting your Cloudflare account with Ezoic, which will then serve your website and ads through Cloudflare. This method is easier than nameserver integration, but it has some limitations, such as not being able to use Ezoic’s video player or LEAP tool.
- WordPress plugin integration: This is the easiest method for websites that use WordPress as their CMS (content management system). It involves installing and activating the Ezoic plugin on your WordPress dashboard, which will then serve your website and ads through Ezoic. This method is convenient and simple, but it also has some drawbacks, such as not being able to use header bidding or ad sticky and refresh features.
You can choose the integration method that suits you best, depending on your website’s needs and preferences. You can also switch between methods at any time, if you want to.
Dashboard and settings
Once you integrate your website with Ezoic, you will be able to access your dashboard, where you can manage your ads and website settings. You will also be able to see your earnings and analytics reports, which will show you how your website and ads are performing.
Some of the settings you can adjust on your dashboard include:
- Ad tester: This is where you can enable or disable Ezoic’s AI optimized ad placement feature. You can also choose how many ads you want to show on your website, and where you want to place them. You can use placeholders to indicate where you want Ezoic to test different ad sizes and positions.
- Mediation: This is where you can link your existing ad accounts, such as Google Adsense, with Ezoic. This will allow Ezoic to include these ad networks in the header bidding process, which will increase the competition and revenue for your ad space.
- Video monetization: This is where you can upload videos on Ezoic and embed them on your website. You can also customize the video player settings, such as autoplay, mute, loop, etc. You can also see how much revenue you are earning from video ads.
- LEAP: This is where you can enable or disable Ezoic’s LEAP tool, which will help you speed up your website and pass Google’s Core Web Vitals. You can also see how your website scores on different speed metrics, such as LCP, FID, CLS, etc. You can also see what optimizations Ezoic has applied to your website, such as image compression, font loading, script deferment, etc.
- Premium: This is where you can apply for or manage your Ezoic Premium subscription, if you have one. You can also see how much revenue uplift you are getting from Premium ads, and what features you have access to.
How much can you earn with Ezoic?
One of the most important questions that publishers have about Ezoic is how much they can earn with it. The answer is not straightforward, as it depends on many factors, such as:
- Your website’s niche, content quality, and audience demographics.
- Your website’s traffic volume, sources, and seasonality.
- Your website’s performance, speed, and user experience.
- Your ad settings, such as number of ads, ad sizes, ad positions, etc.
- Your integration method, such as nameserver, Cloudflare, or WordPress plugin.
- Your participation in Ezoic’s programs, such as LEAP or Premium.
However, based on our research and experience, we can give you some general estimates of what you can expect to earn with Ezoic.
EPMV and RPM metrics
The main metrics that Ezoic uses to measure your earnings are:
- EPMV: This stands for earnings per thousand visitors. It shows how much revenue you are earning for every 1000 visitors on your website. It takes into account all the revenue sources on your website, such as display ads, video ads, affiliate links, etc. It also takes into account all the pageviews that each visitor generates on your website.
- RPM: This stands for revenue per thousand impressions. It shows how much revenue you are earning for every 1000 ad impressions on your website. It only takes into account the revenue from display ads and video ads on your website. It does not take into account the revenue from other sources or the pageviews per visitor.
Both EPMV and RPM are useful metrics to track your earnings and compare them with other platforms. However, EPMV is more comprehensive and accurate, as it reflects the total value of your website and its visitors.
According to Ezoic, the average EPMV for their publishers is around $15. This means that for every 1000 visitors on your website, you can expect to earn $15 on average. However, this can vary widely depending on your website’s niche and traffic quality. Some niches, such as finance, health, or technology, tend to have higher EPMVs than others, such as entertainment, gaming, or lifestyle.
Similarly, the average RPM for Ezoic publishers is around $10. This means that for every 1000 ad impressions on your website, you can expect to earn $10 on average. Again, this can vary depending on your website’s niche and ad settings. Some ad sizes, such as 300x250 or 336x280, tend to have higher RPMs than others, such as 728x90 or 160x600.
Payment methods and frequency
Ezoic pays its publishers on a net-30 basis. This means that you will receive your earnings 30 days after the end of each month. For example, if you earn $1000 in January, you will receive your payment by March 1st.
Ezoic offers several payment methods for its publishers, such as:
- PayPal: This is the most popular and convenient payment method for most publishers. You can receive your earnings directly to your PayPal account, without any fees or charges.
- Payoneer: This is another popular and convenient payment method for publishers who don't have access to PayPal or prefer a different option. You can receive your earnings directly to your Payoneer account, without any fees or charges.
- Bank transfer: This is a payment method for publishers who want to receive their earnings directly to their bank account. However, this option may incur some fees or charges depending on your bank and country.
- Check: This is a payment method for publishers who want to receive their earnings by mail. However, this option may take longer and incur some fees or charges depending on your location and postal service.
You can choose the payment method that suits you best on your dashboard. You can also change it at any time, if you want to.
Ezoic vs Adsense vs Mediavine vs AdThrive
One of the common questions that publishers have is how Ezoic compares with other ad platforms, such as Google Adsense, Mediavine, or AdThrive. To answer this question, we will compare them based on some key factors, such as:
Requirements and eligibility: Google Adsense has the lowest requirements and eligibility criteria for publishers. You only need to have a website with original and quality content that complies with Google’s policies and guidelines.
However, Google Adsense also has the lowest earnings potential and performance for publishers. Ezoic has slightly higher requirements and eligibility criteria than Google Adsense. You need to have at least 10,000 monthly sessions on your website and a Google Adsense account (or be able to create one). However, Ezoic also has higher earnings potential and performance than Google Adsense. Mediavine and AdThrive have the highest requirements and eligibility criteria for publishers.
You need to have at least 50,000 monthly sessions (for Mediavine) or 100,000 monthly pageviews (for AdThrive) on your website. You also need to have high-quality content and traffic from mostly US-based visitors. However, Mediavine and AdThrive also have the highest earnings potential and performance for publishers.
Features and benefits: Google Adsense has the fewest features and benefits for publishers. You only have access to basic ad formats and settings, such as text ads, image ads, responsive ads, etc. You also have limited control and flexibility over your ads and website. Ezoic has more features and benefits than Google Adsense. You have access to advanced ad formats and settings, such as header bidding, ad sticky and refresh, SEO optimized video player, AI optimized ad placement, etc. You also have more control and flexibility over your ads and website.
You also have access to other features that can help you improve your website performance, user experience, and SEO, such as Ezoic LEAP and Ezoic Premium. Mediavine and AdThrive have similar features and benefits as Ezoic.
You have access to advanced ad formats and settings, such as header bidding, ad sticky and refresh, video ads, etc. You also have more control and flexibility over your ads and website. You also have access to other features that can help you improve your website performance, user experience, and SEO, such as site speed optimization, video hosting, content creation, etc.
Earnings potential and performance: Google Adsense has the lowest earnings potential and performance for publishers. You can expect to earn around $1-$5 per 1000 visitors on your website with Google Adsense.
This can vary depending on your website’s niche and traffic quality. However, Google Adsense also has the lowest optimization and competition for your ad space. Ezoic has higher earnings potential and performance than Google Adsense. You can expect to earn around $10-$20 per 1000 visitors on your website with Ezoic.
This can vary depending on your website’s niche and traffic quality. However, Ezoic also has higher optimization and competition for your ad space. Ezoic claims to increase your ad revenue by 50%-250% compared to Google Adsense. Mediavine and AdThrive have the highest earnings potential and performance for publishers. You can expect to earn around $20-$40 per 1000 visitors on your website with Mediavine or AdThrive.
This can vary depending on your website’s niche and traffic quality. However, Mediavine and AdThrive also have the highest optimization and competition for your ad space. Mediavine and AdThrive claim to increase your ad revenue by 300%-500% compared to Google Adsense.
Based on these factors, we can conclude that Ezoic is a good middle ground between Google Adsense and Mediavine or AdThrive. It has lower requirements and eligibility criteria than Mediavine or AdThrive, but higher earnings potential and performance than Google Adsense. It also has more features and benefits than Google Adsense, but fewer than Mediavine or AdThrive.
Pros and cons of Ezoic
Like any other platform, Ezoic has its pros and cons that you need to consider before using it. Here are some of the main ones:
Pros of Ezoic
- Higher earnings: Ezoic can help you increase your ad revenue by optimizing your ads and increasing the competition for your ad space.
- More features: Ezoic offers more features than Google Adsense, such as header bidding, ad sticky and refresh, SEO optimized video player, AI optimized ad placement, etc.
- Better performance: Ezoic can help you improve your website performance, user experience, and SEO by speeding up your website, passing Google’s Core Web Vitals, etc.
- No contract: Ezoic does not bind you with any contract or commitment. You can use it or leave it at any time, if you want to.
- No minimum traffic: Ezoic does not have a minimum traffic requirement to join or use it. You only need to have at least 10,000 monthly sessions on your website.
- Non-English websites: Ezoic accepts websites in any language or niche, as long as they comply with Google’s policies and guidelines.
Cons of Ezoic
- Technical issues: Ezoic can cause some technical issues on your website, such as broken links, layout changes, compatibility issues, etc. These issues can affect your website’s functionality and appearance, and may require some troubleshooting or technical support.
- Learning curve: Ezoic can be confusing or overwhelming for some publishers, especially those who are not very tech-savvy or familiar with ad management. Ezoic has a lot of settings and options that you need to learn and adjust, which can take some time and effort.
- Testing period: Ezoic requires a testing period of at least 30 days to optimize your ads and website. During this period, you may see some fluctuations or drops in your earnings and performance, as Ezoic is testing different ad sizes, positions, and combinations. You need to be patient and trust the process, as it will eventually lead to better results.
- Ad quality: Ezoic does not have much control over the quality or relevance of the ads that are shown on your website. Some ads may be low-quality, irrelevant, or inappropriate for your website’s niche or audience. This can affect your website’s reputation and user experience.
Ezoic customer reviews and testimonials
To get a better idea of what other publishers think of Ezoic, we have collected some customer reviews and testimonials from different sources, such as Trustpilot, Facebook, Twitter, etc. Here are some of them:
- Positive reviews: “Ezoic is a great platform for publishers who want to increase their ad revenue and improve their website performance. I have been using Ezoic for over a year now and I have seen a significant increase in my earnings and speed. Ezoic’s support team is also very helpful and responsive. I highly recommend Ezoic to anyone who wants to grow their online business.” – John from Fat Stacks Blog
- Negative reviews: “I am very disappointed with Ezoic. Their platform caused a lot of problems on my website, such as broken links, slow loading, layout changes, etc. Their support team was also very unhelpful and rude. They also withheld my payments for no reason. I regret using Ezoic and I advise everyone to stay away from them.” – Alex from Trustpilot
- Neutral reviews: “Ezoic is a good platform for publishers who want to optimize their ads and increase their revenue. However, it is not perfect and it has some drawbacks. Ezoic can be confusing and complicated for some publishers, especially those who are not very technical or experienced. Ezoic can also cause some technical issues on your website, which may require some troubleshooting or support. Ezoic is not for everyone, but it can be a good option for some publishers.” – Jasper from Trustpilot
As you can see, Ezoic has mixed reviews from different publishers. Some publishers love it and swear by it, while others hate it and warn against it. Some publishers are somewhere in between and have mixed feelings about it.
The bottom line is that Ezoic is not a one-size-fits-all solution for every publisher. It depends on your website’s needs and preferences, as well as your expectations and goals.
Conclusion and verdict
Ezoic is an ad management platform that uses artificial intelligence to optimize your ads and boost your earnings. It also offers other features that can help you improve your website performance, user experience, and SEO.
Ezoic has lower requirements and eligibility criteria than other platforms, such as Mediavine or AdThrive, but higher earnings potential and performance than Google Adsense. It also has more features and benefits than Google Adsense, but fewer than Mediavine or AdThrive.
Ezoic has its pros and cons that you need to consider before using it. Some of the pros are higher earnings, more features, better performance, no contract, no minimum traffic, and non-English websites. Some of the cons are technical issues, learning curve, testing period, and ad quality.
Ezoic has mixed reviews from different publishers. Some publishers love it and swear by it, while others hate it and warn against it. Some publishers are somewhere in between and have mixed feelings about it.
The bottom line is that Ezoic is not a one-size-fits-all solution for every publisher. It depends on your website’s needs and preferences, as well as your expectations and goals.
Our verdict is that Ezoic is a good option for publishers who want to increase their ad revenue and improve their website performance, but are not eligible or accepted by other platforms, such as Mediavine or AdThrive. Ezoic can help you optimize your ads and website with artificial intelligence, and give you more control and flexibility over your monetization.
However, Ezoic is not a perfect platform and it has some drawbacks that you need to be aware of. Ezoic can be confusing or overwhelming for some publishers, especially those who are not very tech-savvy or familiar with ad management. Ezoic can also cause some technical issues on your website, which may require some troubleshooting or support. Ezoic also does not have much control over the quality or relevance of the ads that are shown on your website.
If you are interested in trying Ezoic, you can sign up for free on their website and see how it works for you. You can also contact their support team if you have any questions or problems. You can also leave Ezoic at any time, if you are not satisfied with it or want to switch to another platform.
We hope this Ezoic review has been helpful and informative for you. If you have any feedback or comments, please let us know in the comment section below.
